The assignment was to create different illustrations for Koda as well as create their guidelines. Koda, a designed online platform, helps people gain confidence in their career path.
These illustrations play a key role, as they not only add a visually appealing touch to the platform. Also reflect the different concepts and messages that Koda offers to its customers. Each illustration had a clear purpose: to motivate and inspire users to move forward in their professional journey. The illustrations encompassed images depicting personal growth and self-improvement, as well as illustrations that captured the excitement and enthusiasm of achieving goals and objectives. Careful design ensured that each piece effectively conveyed a positive message.
On the other hand, creating the style guide was an essential tool to ensure that all the illustrations were consistent from the start. We established key visual standards, including a brand-consistent color palette, and applied them to all illustrations.. This helped to maintain a strong and recognisable visual identity.
